Digital MarketingUncategorized

Since its inception, tikTok effect to young people has gained much traction among young billion. Every day billions of TikTok enthusiasts share their content and follow like-minded people. TikTok has a massive user base of over 1 billion globally, making it one of the fastest-growing social media apps.

The majority of the audience of TikTok comprises young adults and teenagers. we gonna talk about the tikTok and his effect to young people According to Business of Apps, users of TikTok were almost 1.2 billion, estimated to grow in 2022. Apart from being teenagers’ favorite app for entertainment, it also provides an excellent opportunity for business owners to market.

Here we will explore why TikTok is so popular among young people; and how businesses can leverage it for marketing to young people.

What is TikTok?

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TikTok is a social media app that allows users to film short fifteen-second videos. It offers a range of features, including lip-syncing and dancing to songs with various sound effects. Additionally, TikTok users can collaborate with other individuals and make their original videos.

Originally TikTok came into being in 2016 as Douyin in China. However, in 2017, it was introduced internationally and named TikTok. Although TikTok is similar to other apps like Dubsmash, Vine, and Snapchat. But it provides users with various functions, which is why it is becoming one of the most popular social media platforms.

Why are Youngsters obsessed with TikTok?

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TikTok provides an opportunity for the young generation to become celebrities. After all, it is most popular among youngsters who leverage it to make videos and get followers. Many people associate TikTok with other musical apps, which is not entirely wrong. However, it is much more than that. It allows users to record short videos with animation, editing, filters, and special effects. Moreover, users can combine short videos to make long ones and share them with friends and followers to get feedback.

Symobilizes Culture

For the young generation, TikTok is not just a way of entertainment. Rather it symbolizes their pop culture and lifestyle. Most of the videos are short clips of memes, video games, singing, dancing, and other social experiments. TikTok has a library of clips that offers music and different sounds. It allows users to create their videos by embedding background music. Users can even react to another user’s video by recording and sharing that reaction.

TikTok provides users with the platform to showcase their culture, norms, values, and interests, making it popular among youngsters.

Creates a Fan following

TikTok, like some other social media sites like Twitter, Linkedin, and Instagram, utilizes hashtags to make content viral. In this regard, many teenagers use this trend to share content and participate in challenges. Therefore, it encourages teenagers to challenge like-minded people to gain popularity and become celebrities. Making a fan following is the biggest motivation for using TikTok for youngsters.

TikTok provides users with an opportunity to gain followers. When users share their content, other people can like, comment, and share it. Which creates an audience, and users become influencers or celebrities.

TikTok is addictive

TikTok users can express their creativity and passion through the platform. Like other apps, users can follow different accounts and create a feed of content from their favorite creators. In addition, it has a “For You” section that displays random videos from others. With an endless stream of new videos to watch, the platform is highly addictive.

TikTok enables users to create short videos with several voice effects and features. Users can watch other creators’ videos, motivating them to start making their content. Hence it becomes an everyday motivation to get on the platform and generate exciting content.

Why is TikTok a great Marketing channel?

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As TikTok has a massive audience, most of its users are youngsters. It provides marketers with a vast opportunity to increase their customer base. According to Business insider, video content viewers exceed a maximum number of 224 million. These numbers are massive and exciting because these statistics consist of age groups of youngsters and adults. Furthermore, we look at the reasons why businesses are planning to utilize TikTok as a marketing channel:

A massive number of Potential Customers

As we have mentioned before, TikTok has a massive audience. With 1.5 billion downloads worldwide last year, it became the fastest-growing social media app. In the U.S, it has approximately 26 million monthly mobile users, according to App Annie Inc. With 60% of TikTok’s users between the ages of 16 and 24, the majority of its target audience is young social media users.

TikTok users are increasing with every passing day. As a result, it allows businesses to reach a massive audience by marketing their product and services.

Unique Opportunity

TikTok provides a unique opportunity for digital marketers in this age of the emerging youth market to tap. Marketers are late to the party as a famous research company, eMarketer, reported that only 4% of American marketers use the platform. According to Digiday, TikTok is currently in an experimental phase, testing a wide range of advertising models as it looks to commercialize the platform and create value for brands.

Advertisers have an enormous opportunity to capitalize on the future of youth marketing. Currently, digital marketers have several advertising avenues and options available to them, including branded hashtag challenges, in-feed ads, and influencer content.

TikTok has a relatively new social media platform compared to other platforms. It provides a unique opportunity for marketers to attract a new customer base.

A Creative Way of Socializing

Like a news feed, users can scroll up and down to browse videos instead of tapping and swiping as on other social media platforms. The algorithm only displays content concerning the user’s preferences in their’ For You’ section. A significant difference between this feature and other social media platforms is that this feature is primarily self-directed. An algorithmic feed creates a constant stream of recreational content based on videos people have interacted with or watched with intent. For the young generation of TikTok users, popular phone companies such as Samsung have already created TVs that can switch from landscape to portrait orientation easily.

TikTok provides a unique experience for its users. Its algorithm allows users to only view content related to their preferences. Hence users can view content related to their interests and watch their favorite celebrities.

User-Generated Content

According to many critics, TikTok is the infamous ‘lip-syncing app,’ with Musical.ly being the source of its inspiration. Despite the high criticism, TikTok has become much more than a faded phenomenon. With TikTok, young people have access to comedic sketches, quality memes, and not to mention a wide variety of ‘TikTok Challenge’ videos. In addition, by subscribing to the relevant individuals, students can also access informative content related to nursing essay help. In “duets,” users can duplicate, replicate, and recreate videos to interact and engage with each other. Hashtags are crucial organizational tools for trending challenges, jokes, and other commercial videos.

Hashtags are a great way to start challenges and make content viral. Businesses can start campaigns using hashtags to create brand awareness.

Another Dimension of Social Media Marketing

TikTok has also tapped into social media communication as part of its social media strategy. TikTok has been channeled for good through the platform, creating an avenue to inspire and encourage its young users to impact the people around them positively.

In collaboration with TikTok, various peace-promoting organizations such as the International Federation of Red Cross, World Wildlife Fund, and Red Crescent Societies have created campaigns that raise awareness about animal welfare and climate change.

Some TikTok stars have also taken advantage of the platform to raise awareness on crucial issues and improve the world. Take an example of Charli D’Amelio, a 15-year-old TikTok star who helped raise thousands of dollars for a special needs charity organization.

Apart from being an entertainment social media platform, TikTok provides an excellent opportunity for other social activities. Many welfare organizations and influencers are leveraging TikTok to spread their message.

Ways on how brands can leverage TikTok to promote their business

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TikTok has a separate account option known as ‘Pro Account” that enables several functions. With a pro account, a user can access analytical data, stats related to video performance, and your audience statistics. All of these metrics provide valuable insights for businesses to move forward. A company can leverage TikTok to its advantage in the following ways:

Collaborating with Influencers

Influencers are not an uncommon thing on social media. Just like other platforms like Youtube and Instagram, TikTok also has a significant number of influencers. These people have a lot of following and share content on the forum. Brands can collaborate with these influencers to showcase their products. Displaying their products in short videos is a great way to capture user attention. Businesses need to connect with famous influencers to market their products and gain customers from their audience.

Brands can collaborate with influencers to spread their brand voice to a massive audience.

Creating Brand centric content

One of the most obvious ways to leverage TikTok is to create original content. Brands can create short clips and stories to market their products. Sharing brand-centric content could be a great way to gain potential customers. Moreover, the stories and content they share are a great way to showcase the brand’s culture and values. The great thing about TikTok is that it doesn’t need much investment. Instead, one can easily record videos with the help of a smartphone. All one needs is a creative and unique way to capture the user’s attention.

Businesses can create original content which showcases their product and services.

Launching Hashtag Campaigns

Hashtags are a great way to spread your voice on TikTok. One great way is to start a challenge so that people would follow up and the business would get viral. Therefore, companies can create a trend using a relevant hashtag to spread their brand’s voice. It would help a business in two ways. Firstly, it would generate brand awareness and create customer perception. Secondly, it would help in generating leads and eventually making sales.

Hashtags campaigns are a great way to spread their brand voice across a vast audience.

Advertising on TikTok

Advertising is one the most common way to market products and services. On TikTok, There are three primary ways to advertise products and services:

  • Top-view ads: These advertisements appear on top of the user’s activity and are about 5-60 seconds long. Users can like, comment, and share Top view ads.
  • In-Feed ads: It is an advertisement that appears on a user’s scrolling activity. The duration of in-feed ads is about 60 secs, and they usually link to app store listings and landing pages.
  • Brand Takeovers: These ads appear as soon as the user opens the application. They have a duration of 3 to 3.5-sec videos.

TikTok supports three types of advertisements for marketing, including top view ads, in-feed ads, and brand takeovers.

 

Conclusion

To conclude, TikTok is the most popular app for the young generation. It provides the necessary entertainment and opportunity for youngsters to share their content. The platform has alot of potential, not only for individuals; but also for businesses. That is why brands are starting to leverage TikTok to showcase their products and services; while displaying their brand’s culture and values.

 

 

 

 

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